From Bud Light to Snake River: Top-selling beers in each American state in 2024 – Times of India

“Beer is proof that God loves us and wants us to be happy.” Although often (and perhaps mistakenly) attributed to Benjamin Franklin, this line captures the spirit of America’s enduring love affair with beer. The average American drinks around 28 gallons of beer annually, and each state has its own favourites and traditions, from the light lagers of the Midwest to the complex craft brews on the coasts. As much as America loves its classics like Budweiser and Bud Light, the rise of regional favourites and craft options has made each state’s top choice a fascinating reflection of its local culture and preferences.
Regional Preferences and State-by-State Favourites

Across much of the U.S., classics reign supreme, with Budweiser and Bud Light leading as top choices in numerous states, including Alabama, California, and Tennessee. Budweiser, with its rich history and iconic branding, has been a longstanding favourite, while Bud Light attracts those looking for a lighter, lower-calorie option. These beers have maintained a foothold in places like Pennsylvania, Connecticut, and Washington, where they remain go-to choices.
But local brews are rising fast, especially in states where homegrown brands have gained a cult-like following. In Wisconsin, Spotted Cow by New Glarus Brewing is almost legendary, beloved by locals and tourists alike and unique to the state, meaning you won’t find it outside Wisconsin. Similarly, Illinois residents often opt for Goose Island, a Chicago-based brewery that has grown from local favourite to a brand with national appeal. These beers reflect regional pride and loyalty, a trend that has only strengthened with the popularity of craft beer across the country.

On the West Coast, Mexican-style beers like Corona and Modelo Especial have surged, dominating states such as California and Arizona. These refreshing, light beers appeal particularly in warmer climates and are perfect for outdoor gatherings and barbecues, making them staples in areas with strong Mexican cultural influences. Meanwhile, the East Coast is showing increased interest in Samuel Adams, particularly in Massachusetts, where the brand’s New England roots resonate strongly.

Top-selling beers in each state
Here’s a list of the most popular or best-selling beers by state according to World Population Review:

Craft Beers and Microbreweries

The craft beer revolution has changed America’s beer landscape significantly. Oregon, for instance, leans towards Deschutes Brewery, and Colorado is home to Denver Beer Co., two prominent names that showcase the West’s love for locally brewed beers with bold flavours and unique ingredients. Portland, Oregon, and Denver, Colorado, have both become synonymous with the craft beer movement, and these breweries are magnets for tourists and locals alike.
Craft beers are thriving beyond just the West Coast, too. Delaware’s Dogfish Head is a favourite with its experimental approach, while in Michigan, Founders Brewing has gained nationwide recognition. These preferences highlight that Americans are increasingly looking for variety and character in their beer choices, gravitating towards small-scale, craft-focused brews that reflect local innovation and personality.

How Much Beer Americans Really Drink
In terms of consumption, the Midwest leads the pack. Wisconsin, for example, sees nearly 35 gallons of beer consumed per person each year, a reflection of its strong beer culture and community events that bring people together over pints. North Dakota, Montana, and other Midwestern states also report high consumption rates, with beer deeply woven into social gatherings, sports events, and festivals.
Interestingly, states like New Hampshire and Vermont, while smaller in population, show high per capita consumption due to their relaxed liquor laws and a thriving beer culture. In contrast, Utah, with its stringent alcohol regulations, reports much lower beer consumption per capita, averaging around 17 gallons annually. These numbers underscore how both climate and local laws impact beer consumption patterns across the U.S.

Beer-Drinking Demographics and Economic Impact
Younger generations are particularly fond of experimenting with different styles, which has led to the surge in craft beer’s popularity and the creation of breweries catering to specific flavours and profiles. Millennials and Generation Z are shaping the industry with preferences for bold flavours and lower-alcohol options, contrasting with older generations who tend to stick with classic American lagers like Budweiser and Coors.
The beer industry itself is a vital part of the U.S. economy, contributing an estimated $120 billion annually and supporting over two million jobs. The craft beer sector alone has had a significant impact, driving tourism, supporting small businesses, and creating local jobs. Breweries across the nation often serve as social hubs, hosting events, tastings, and festivals that contribute to local economies and encourage a sense of community.

Looking forward, the American beer landscape shows no signs of slowing down. New trends, including low-alcohol and alcohol-free options, reflect a move towards healthier lifestyles and moderation. Additionally, the industry is becoming more eco-conscious, with many breweries focusing on sustainability by reducing water usage, sourcing ingredients locally, and implementing energy-efficient practices.
Beer flavours are also becoming more experimental, with sour beers, fruited IPAs, and barrel-aged options on the rise. Craft breweries continue to push boundaries, and new entrants frequently introduce fresh takes on classic styles. This innovation means that, alongside Budweiser and Coors, one can find an array of flavours that suit any palate, whether it’s a tropical IPA or a complex stout aged in bourbon barrels.

In sum, America’s beer culture is an evolving tapestry of traditions, innovations, and regional quirks. Each state’s favourite beer is a reflection of local tastes, cultural influences, and changing trends, creating a vibrant and diverse beer scene across the country. Whether it’s a classic light beer, a bold craft brew, or a Mexican import with a twist of lime, Americans’ love for beer remains deeply embedded in the nation’s cultural fabric. Cheers to that!