The mere exposure effect suggests that we tend to like things or even people more, the more we see or hear them. When we are exposed to something repeatedly, it becomes familiar to us, and this familiarity creates a sense of comfort. For instance, you must have noticed that if you talk or see a person daily, you must have formed an unsaid bond with them, feeling more comfortable around them. Another example could be how companies show their ads repeatedly to make consumers more comfortable with their products.
